Miracle Ingredient: Does it exist?

Every year the beauty industry is touting a new miracle ingredient, whatever you’ve got, the miracle ingredient can fix. Dry skin? Wrinkles? Dull skin? Uneven skin tone? The miracle ingredient can take it on … allegedly. Beauty brands would have you believe that one key ingredient can do anything. But can it really? Sometimes these wonder ingredients are a little too good to be true. In reality one ingredient can’t do all of that. Here at Ego we don’t believe in one ingredient that can fix any problem. It takes a well-formulated blend of ingredients and a consistent skincare routine to combat common skin concerns.

Skin Miracle Ingredients Breakdown

Here’s a breakdown of some of the most commonly touted “miracle ingredients” and how they can help you when used appropriately in quality, dermatologically tested products.


AHA’s, or alpha hydroxy acids, act as chemical exfoliants, and help remove dead skin cells to reveal soft and glowing skin. As skin ages its natural exfoliation process begins to slow which may leave a build up of dead skin cells which can contribute to dull looking skin. Consistent use of AHA’s can leave skin feeling softer, more supple, and reduce the appearance of wrinkles. 

Vitamin B3

Vitamin B3, also known as niacinamide, is a versatile ingredient. It can help improve skin tone, reduce the appearances of fine lines, wrinkles and hyperpigmentation and help reduce the chance of skin sensitivity. Vitamin B3 is commonly found in anti-ageing and brightening products as well as night creams because of its ability to target several cosmetic skin concerns at once.

Vitamin E

Vitamin E is an anti-oxidant, commonly found in skincare products. It can be used to reduce the appearance of pigmentation, as well as being a moisturising ingredient. It is often promoted as a way to reduce the appearance of scarring, however, these claims hold little weight, as they have not been verified in clinical trials.

Oat Kernel Extract

Oat kernel extract (Avena Sativa) is an oatmeal extract, which has a soothing effect on skin. It is often used in lotions marketed for sensitive skin. 

Safflower Seed Oil

Safflower Seed Oil is a light oil that is rich in unsaturated fatty acids and works as an effective moisturiser. It has high levels of linoleic acid, commonly used in beauty products to fight the signs of dry skin.

Vitamin C

The current “it” ingredient, vitamin C comes in many forms and is said to soothe skin1, help fight visible signs of ageing, and brighten the complexion. It’s particularly important to choose quality formulations when using vitamin C containing products2 as some forms of vitamin C can be difficult to work with and must be stored away from air and light as they are prone to destabilising.

Witch Hazel

A staple in natural beauty routines, witch hazel is an astringent, which tones the skin and provides a cooling effect.

Hyaluronic Acid

Despite the drying sound of the name, Hyaluronic acid is able to draw and hold large amounts of moisture3, which causes the skin to appear more plump4. Hyaluronic acid is also said to improve skin elasticity.

Can they be considered skin miracle ingredients?

As effective as the above ingredients may be, there is no one miracle ingredient. In order for a product to reach maximum efficacy it needs to be combined with other key ingredients that work alongside each other to accomplish your skincare goals. A quality product will include a well balanced mix of ingredients to help address several skin concerns at once and will be delivered in a way that allows easy application to the skin. The miracle ingredient may be nothing more than wishful thinking, but by picking the right, well formulated, products you’re certainly one step closer to the skin of your dreams.  
  1. Telang, P. (2013). Vitamin C in dermatology. Indian Dermatol Online J, [online] 4(2), p.143. Available at: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3673383/ [Accessed 10 Jul. 2017].
  2. Segall A, Moyano M. Stability of vitamin C derivatives in topical formulations containing lipoic acid, vitamins A and E. International Journal of Cosmetic Science [Internet]. 2008 [cited 10 July 2017];30(6):453-458. Available from: https://www.ncbi.nlm.nih.gov/pubmed/19099546
  3. Price R. Perspectives in the selection of hyaluronic acid fillers for facial wrinkles and aging skin. Patient Preference and Adherence [Internet]. 2009 [cited 10 July 2017];:225. Available from: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2778417/
  4. Nobile V, Buonocore D, Michelotti A, Marzatico F. Anti-aging and filling efficacy of six types hyaluronic acid based dermo-cosmetic treatment: double blind, randomized clinical trial of efficacy and safety. Journal of Cosmetic Dermatology [Internet]. 2014 [cited 10 July 2017];13(4):277-287. Available from: http://onlinelibrary.wiley.com/doi/10.1111/jocd.12120/full
Miracle Ingredient: Does it exist?

Kristy McNamee is a Melbourne based digital marketing specialist. She enjoys photography and eating fries.

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